Tesu Co., Ltd. is the official distributor in Japan for the nasal mucus aspirator «Chiboji» (知母時). Although there are several distributors for «Chiboji» in Japan, including Amazon and Rakuten, the official distributor struggled to achieve a top-ranking position for the keyword «ちぼじ» (Chiboji) in search results.

Background and Client’s Request

The client, who operates as the distributor for the nasal mucus aspirator «Chiboji» (知母時), launched a website but faced challenges with low rankings in search results. Additionally, major competitors, Amazon, Rakuten, and other leading websites, dominated the top positions. To establish themselves as the market leader, the client aimed to secure the top position for the keyword «ちぼじ» (Chiboji) and surpass their major competitors.

Client’s Challenges

• No previous experience with SEO
• Inadequate content
• Weakened site domain authority

Key Strategies and Content

1. On-Page SEO
2. Unit Content SEO
3. Off-Page SEO

On-Page SEO

As a first step in on-page SEO, we optimized keywords. We utilized our comprehensive on-page SEO service (available for download here) to create a tailored plan, starting from keyword selection to implementing modifications based on SEO internal audit reports and technical audits. We created and implemented an original plan to achieve top rankings for relevant keywords.

Unit Content SEO

We implemented our Unit Content SEO service, producing high-quality articles of over 3,000 words each month, including internal link building and leveraging Unit Content SEO techniques for content optimization.

Off-Page SEO

We acquired backlinks from mid-sized media sources, ensuring meticulous link-building efforts.

Comparison with Major Competitor Sites

Competitor Site

Using MOZ’s tools, we assessed the strength of the domain. The Domain Authority (DA) was 29/100, and it had 183 linking domains, indicating a considerably strong site.

Client’s Site

The client’s site had lower domain authority and fewer linking domains compared to the competitor. However, through the implementation of quality content and our SEO techniques (On-Page SEO), we successfully secured the top ranking position.

Results After SEO Implementation

Ranking Progress

Unit Content SEO Progress

We continued to add high-quality articles.

Message from the SEO Consultant

This is a successful case achieved through Unit Content SEO and On-Page SEO, focusing on keyword optimization. Despite having a lower domain authority and fewer backlinks compared to competitors, we proved that our SEO techniques can deliver results for latecomer sites. This case demonstrates the effectiveness of our advanced SEO techniques.

Supervised by

Takeshi Amano, CEO, Admano Co., Ltd.

A graduate of the Faculty of Law at Nihon University, Takeshi Amano worked for an advertising agency for 12 years before encountering SEO. He began researching SEO during the early stages of its development and conducted experiments and verifications on over 100 websites. He founded his own company and is currently in his 11th year of operation. Takeshi handles sales, SEO consulting, web analytics (Google Analytics Individual Qualification holder), coding, and website creation. The company has been involved in SEO for over 2,000 websites to date.