RankBrain is part of Google’s algorithm, introduced around 2015. It’s an artificial intelligence system based on machine learning that interprets the search keywords entered by users.

It has been designed to improve accuracy in understanding conversational and incomplete queries, ensuring that search results meet the user’s needs. RankBrain excels in tasks like voice and image analysis, processing millions of search queries per second, including those that are completely new.

The core of SEO remains to build and manage a site that delivers exactly what users are searching for based on their entered keywords.

Google asserts that pages providing clear superiority and added value should rank higher.

RankBrain’s algorithm precisely comprehends user search queries and presents the most relevant pages in the search results, thus Google’s algorithm is adept at identifying the context of various search queries.

However, the advent of RankBrain hasn’t altered Google’s ultimate goal. The priority remains to construct and manage sites that furnish the precise information users seek.

1. Currently, about 15% of queries are processed by RankBrain.

2. That making it the third most significant signal among hundreds in the ranking algorithms.

3. RankBrain employs machine learning

4. RankBrain can deduce meanings of less common queries or phrases and display relevant search results accordingly.

Summary 

What did you see about RankBrain? When it comes to Google’s AI algorithms, RankBrain immediately comes to mind, right? Creating high-quality content that is relevant to search queries is a good strategy to consider with this search algorithm, RankBrain, in mind. It’s not an exaggeration to say that this algorithm was implemented to achieve a user-first approach.

Author Profile

International Web Consultant Paveena Suphawet

A trilingual professional in English, Thai, and Japanese, she has numerous achievements in international SEO. She studied the latest IT technologies at Assumption International University, Thailand, and majored in International Business at the University of Greenwich, UK. Following her tenure at ExxonMobil’s Thai branch, she became a key member of Admano from its establishment.

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