At Tokyo SEO Maker, we are capable of handling SEO strategies for various industries.

To date, we have managed SEO strategies for over 2,000 companies across a diverse range of industries.

Industry-Specific SEO Strategies

We’ll briefly introduce the main trends in SEO strategies for different industries. For more detailed information on industry-specific SEO strategies and our achievements, please feel free to contact us.

Dental SEO Strategies

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For dental clinic websites, 

standard SEO practices include optimizing for combinations like “Dentist + Area,” “Dental Clinic + Area,” and “Dental Doctor + Area.

While searches for “Dentist + Area” often show review sites ranking highly, it is not too difficult to aim for the top positions by optimizing dental websites with these area-specific and dental-related keywords, increasing the number of indexed pages, and strategically building internal links.

Of course, receiving high-quality backlinks specialized in dentistry and enhancing the quality of content within the site are also fundamental.

>>Learn more about Dental SEO

Real Estate SEO Strategies

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When handling SEO for real estate websites, it is common to target both broad keywords and more specific “+ Area” compound keywords simultaneously.

Even within real estate, the targeted keywords differ for rental properties, new buildings, and real estate investments. However, for rentals, strategies typically focus on “+ Area” compound keywords.

This sector is often highly competitive in SEO, with many actively optimizing their sites. Success here can depend on meticulous competitor analysis and understanding of the market.

It seems there may be specialized crawler activities for real estate keywords. A robust content SEO strategy within the site is key to success.

>>Why SEO is crucial for real estate companies and key keywords to target

SEO for Classrooms and Schools

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For businesses like music schools, gyms, English language schools, and dance studios, the most effective SEO strategy usually involves targeting “keyword + area” combinations to attract local students.

Aiming for the top three search results in the nearest station or area can significantly enhance revenue generation.

At Tokyo SEO Maker, we have extensive experience in implementing SEO strategies for numerous educational facilities.

E-commerce Site SEO

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E-commerce sites, where traffic directly correlates with revenue, face a highly competitive SEO environment. Enhancing rankings through SEO while conducting detailed page analysis by web analysts is essential to drive profitability.

SEO and web marketing experts put in relentless efforts daily, as half-measures will not achieve monetization. Considerable effort and knowledge are required.

Before implementing SEO, it’s advisable to conduct test marketing using paid advertising, such as Adwords, to better understand the market.

Carefully selecting SEO keywords based on a thorough understanding of the challenges is recommended.

>>Learn more about E-commerce site SEO

Job Site SEO

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Job sites are another highly competitive field, where achieving high rankings is challenging. Tokyo SEO Maker uses unique SEO strategies to attempt to outrank major job portals.

Competing in this sector often means dealing with rivals who typically have web pages indexed in the tens of thousands.

However, we have successfully monetized several job sites through SEO. The key to success is carefully selecting and focusing on valuable job listings, which is a shortcut to improving search rankings.

>>Learn effective SEO strategies for recruitment sites and explore their advantages and disadvantages

Medical Site SEO

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SEO for medical sites requires careful consideration. Hospital sites and other medical-related sites should only publish thoroughly verified information. Special attention needs to be paid to backlinks.

>>What is SEO for the Healthcare Industry? Explanation of Important Points for Creating Medical Content

In medical SEO, while many target “keyword + area,” Google pays extra attention to ensure that only sites with credible information rank well.

The same can be said for backlinks as well. Low-quality links can quickly result in a site being dropped from search results. The content must be highly original to avoid being categorized as a similar site in search rankings.

The key to success in medical site SEO involves rich content and acquiring quality backlinks.

>>View success stories for medical sites

>>Check important YMYL considerations for medical SEO

>>Review SEO strategies and advertising guidelines for medical sites

SEO Strategies for Restaurant Websites

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For businesses like restaurants that operate in specific locations, targeting “keyword + area” is most likely to result in profitable customer traffic. 

For industries aiming to attract customers to a physical location, like restaurants, it’s fundamental to implement SEO strategies using “keyword + area.”

Additionally, implementing MEO strategies, which involve using Google Maps to attract customers, is recommended.

>>What is MEO?

>>Learn more about SEO for restaurants

SEO Strategies for Chiropractic Services

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Focus on “chiropractic + area” for keyword targeting and consistently implement MEO strategies. 

Chiropractic SEO falls under the YMYL category, which requires establishing authority. Each page should include the author’s profile to add credibility. A strategy combining keyword targeting, content SEO, and external link acquisition is essential.

>>Learn more about Chiropractic SEO

SEO Strategies for Law Firms

SEO for law firms, which also falls under the YMYL category, requires a strong focus on EAT (Expertise, Authority, Trustworthiness). Recently, competition has been fierce for keywords directly related to legal services, such as “overpayment,” “debt,” “bankruptcy,” and “debt restructuring.”

Besides law firms, this applies to notary offices and social insurance labor consultant offices.

This falls under the YMYL category. YMYL requires specific strategies. Consistent MEO implementation and “keyword + area” targeting are also effective.

>>Learn more about SEO strategies for law firms, including benefits, drawbacks, and specific approaches

SEO Strategies for Apparel E-commerce Sites

Recently, it has become easier to create e-commerce sites for apparel. Tools like “Color Me” and “Shopify” allow users to open an apparel e-commerce site without needing to code. For startups, using such CMS to create an e-commerce site is a viable option, but as budgets allow, aim to build sites using WordPress’s Welcart or EC CUBE.

POINT

Focus on innovative ways to display product images. Insert structured data for products. Besides product pages, create columns or article pages to enhance content.

>>Essential SEO strategies and content tips for apparel stores, thoroughly explained

SEO Strategies for the Fashion Industry

In the fashion industry, the COVID-19 pandemic has accelerated the shift to online platforms, including e-commerce sites. Therefore, employing SEO strategies to enhance site traffic and sales on fashion sites has become essential.

POINT

Consider innovative ways to display product images, incorporate structured data for products, and create separate content pages for columns or articles. Integrating social media marketing and analyzing with Google Analytics are indispensable.

>>Learn more about SEO strategies for the fashion industry, including detailed internal and external tactics

SEO Strategies for the Manufacturing Industry

The manufacturing sector has many well-known portals like “Manufacturing.com” or “Nikkei XTECH,” but successful SEO on your own website can significantly increase inquiries from web traffic.

POINT

Focus on creating content that provides useful information and leads to conversions, such as contracts.

>>Is SEO necessary for manufacturing sites? Here are four effective methods explained in detail

SEO Strategies for Hotel Websites

For hotels and inns, a dual approach to SEO and MEO is necessary. In today’s tourism industry, having a multilingual site is essential, as is an online booking form.

POINT

MEO Strategies

Multilingual site

Review 

>>Why should hotel sites implement SEO? Discover seven effective methods

SEO Strategies for the Insurance Industry

One reason SEO is crucial in the insurance industry is that insurance-related content falls under the YMYL (Your Money Your Life) category, which impacts people’s lives and financial well-being.

POINT

Focusing on SEO strategies for YMYL

Emphasizing E-A-T (Expertise, Authority, Trustworthiness)

Creating pathways that lead to online applications are key

>>Is SEO important in the insurance industry? Points and considerations for YMYL SEO

SEO Strategies for the Furniture Industry

While traditional in-store sales dominated the furniture industry, the internet has become a significant tool for making consumers aware of and fans of your products. Here, SEO plays a vital role. Online shopping is also popular. along with MEO strategies, social media tactics, branding, and PPC advertising.

POINT

SEO and MEO strategies

Social media tactics 

Branding, and PPC advertising

>>Is SEO necessary for the furniture industry? Comprehensive SEO tactics to employ

SEO Strategies for the Construction Industry

Traditionally, the construction industry relied on flyers, door-to-door sales, and referrals for customer acquisition. However, many companies are now emphasizing internet-based customer acquisition, and actively implementing SEO strategies can lead to success.

POINT

• Showcasing construction projects and achievements
• Costs

>>Why is SEO important for the construction industry? Learn the key points and considerations of SEO

SEO Strategies for Inn Websites

For inn websites, whether operated independently or using Online Travel Agencies (OTAs), SEO is crucial. Particularly for sites managed in-house, strong SEO can potentially save millions in costs by reducing reliance on OTAs.

POINT

• OTA strategies like Jalan.net and Rakuten Travel
• Reservation page enhancements
• Images

>>What are the necessary SEO strategies for inn websites? Explore the benefits and drawbacks

SEO Strategies for Merchandise Sales Websites

For merchandise sales, there are two main approaches, using platforms like Amazon, Rakuten, and Yahoo! Shop to sell products, and operating an independent e-commerce site.

POINT

• E-commerce site SEO
• Amazon SEO
• Rakuten and Yahoo Shopping SEO

>>What are crucial SEO strategies for merchandise sites? Discover nine effective methods in detail

SEO Strategies for the Beauty Industry

In the beauty industry, many businesses primarily use portals like HOT PEPPER Beauty for customer acquisition. Google My Business and MEO strategies are also essential.

POINT

• Portals such as HOT PEPPER Beauty
• MEO strategies

>>Comprehensive guide on essential SEO strategies and considerations for the beauty industry

SEO Strategies for Auto Manufacturers and Repair Shops

For small to medium auto dealers and repair shops, recommended SEO strategies include content SEO. PPC advertising (Adwords) is also effective.

POINT

• Content SEO
• PPC advertising (Adwords)

>>What are the SEO strategies for auto manufacturers and repair shops? Learn specific methods and important considerations

SEO Strategies for Funeral Services

SEO strategies for funeral services can involve two distinct approaches, one for selling tombstones and another for funeral services. These should be addressed separately. For funerals, it’s necessary to have location pages for funeral homes and content articles on funeral etiquette and helpful information. For tombstones, the approach would be similar to that of an e-commerce site.

POINT

• Funeral Site: Content SEO
• Tombstone Sales Site: E-commerce Site SEO

>>What are the SEO strategies for funeral services? Learn specific methods, how to outsource, and important considerations

Author Profile

Mr. Takeshi Amano, CEO of Admano Co., Ltd.

Mr. Takeshi Amano is a graduate of the Faculty of Law at Nihon University. With 12 years of experience working in the advertising agency industry, he discovered SEO and began his research during the early days of SEO. He self-taught and conducted experiments and verifications on over 100 websites. Using this expertise, he founded Admano Co., Ltd., which is currently in its 11th year of operation. Mr. Amano handles sales, SEO consulting, web analytics (holding the Google Analytics Individual Qualification certification), coding, and website development. The company has successfully managed SEO strategies for over 2000 websites to date.

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